Archive for October, 2008

Everyone Should Send an Image for the Next Lark 500 Jewelry Book — Great Publicity for Jewelry Designers
Posted on October 31, 2008
Totally cool... I've been chosen to jury the next in the 500 Series by Lark Books!They are seeking high-quality images of jewelry featuring gems and stones to publish in an international juried collection. Diverse materials, from rough, natural stones to fully faceted precious gems, are desired. All stones, designs and setting styles are welcome. All jewelry forms, such as rings, bracelets, necklaces, earrings, and brooches will be considered.There is no entry fee.Download Entry Form from the Lark Books website.Don't miss out on this great, free opportunity to be part of this beautiful book. I'm really looking forward to seeing your entry when I go to Asheville to do the jurying. Entry Deadline: December 12, 2008 ... Read More
AGTA Spectrum Design Competition Winners Announced — JRB Inner Circle Members Lauded
Posted on October 28, 2008
 AGTS Spectrum Design Competition winners were announced today and we are thrilled to see several JRB Inner Circle Members lauded for their designs. Here are their prize titles -- you can click through to see the whole list of winners. Best Use of Platinum and Color and Platinum Honors in Bridal Wear: Erica Courtney, Erica Courtney, Los Angeles. Platinum necklace featuring a 112.84 ct. Aquamarine briolette accented with Diamonds and Aquamarines (4.79 ctw.).Bridal Wear First Place - Bridal Wear: Judy Evans, Richard Krementz Gemstones, Springdale, N.J. Platinum earrings featuring Morganite briolettes (27.08 ctw.) accented with diamonds (2.35 ctw.).Third Place - Bridal Wear: Carley  McGee-Boehm, Carley Jewels, Solana Beach, Calif. Palladium earrings featuring... Read More
Introducing the JRB Designer Jewelry Marketing Academy
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Coming to Tucson in February? Please come visit us at our  first Jeweler's Resource Bureau's Designer Marketing Academy -- three days of designer jewelry business seminars conducted by me and Marlene Richey. We're running it at the beautiful, historic Manning House during the Manning House Bead Show. The Manning House is located in downtown Tucson near many of the best gem shows -- see their website at www.mhbeadshow.com.Wed., Thurs, & Friday, February 4-6, 2009.Our classes are for all designers -- not just those that work with beads. We are using this beautiful space for seven classes to help you "grow and prosper" (our company motto!). Learn how to start and run a jewelry design business while growing your marketing and sales acumen.... Read More
Great Ductape Marketing Tip — via InStore Magazine
Posted on October 18, 2008
Just read this on the tips page of INstoremag.com and had to share:THINK SMALL Big dreams have their place, but it’s the sum of the little things that get you there, says John Jantsch of Ductape Marketing. To ensure you’re focused on the right things — making more sales calls, networking in the local community and, yes, taking a journalist out to coffee, Jantsch suggests you create a scorecard with 10 marketing-related actions and rate each one for importance, say five points for attending a local women’s group meeting and one for writing on your blog. Set a daily target of 20 points. This routine should help you stay focused on what’s really important.  ... Read More
Ask Us! Tell Us Your Biggest Business Challenge and We’ll Track Down the Answers
Posted on October 15, 2008
What's on your mind? Tell us your biggest conundrum, share with us a current challenge, ask us your big question and we'll use the questions posted here in comments during our new teleconference series. We'll be talking with our Advisors, some famous designers and a host of other experts and we'll ask them YOUR questions. No guarantees we'll get to all nor that we'll go in any particular order but... the goal is definitely to be tidy and complete! So...... Ask Us! ... Read More
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Jewelry Artist Magazine’s Design Competition Awards 10 Outstanding Winners
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We were so pleased to see the winners, a few in particular, of the seventh annual Jewelry Arts Awards. Entries were judged for excellence, visual appeal and impact, originality, and execution in these five categories: Pendants/Necklaces, Bracelets, Pins/Brooches, Rings, and Miscellaneous Jewelry. This contest, sponsored by Jewelry Arts Magazine (used to be Lapidary Journal), always has a diverse roster of winners including newcomers. Every jewelry designer should try and enter sometime... it's a good thing to do. Marie Scarpa won Best of Competition (also First Place, Pendants/Necklaces) NAUTILLESQUE. www.mariescarpadesigns.com We loved seeing our friend -- designer and retailer extraordinaire, llyn strong, take First Place in the Miscellaneous Jewelry with her YELLOW BERYL... Read More
Websites for Jewelry Designers – A Vital Part of Your Business
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We've been hard at work for a few months now with a new internet company  that is offering the industry a very  integrated way to work together online while supporting the traditional sales chain. We're so deep in it that I see my computer in my sleep. That's why the findings of a recent study were very heartening -- tells me we're on the right path:Manufacturer and retailer Web sites have a bearing on the jewelry and watches consumers decide to buy, according to a new study by an Ohio-based research company, reported National Jeweler's news website.The Fall 2008 Ad-ology Media Influence on Consumer Choice survey shows that about 50 percent of respondents say manufacturer Web sites have some or a significant influence on their jewelry and watch purchases, while 43.4... Read More
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Judith Bright Jewelry on “Samantha Who?” all Season
Posted on October 13, 2008
Judith Bright Jewelry (A JRB Network member!) has gotten a great product placement on the hit sitcom "Samantha Who?" where her jewelry will be seen all season. Judith subscribes to LupRocks.com and that's how she connected with this great placement. The girls at Lup are the best at helping designers get the exposure they deserve in lots of media outlets. ... Read More
Affluent Consumer Study – after the Bailout
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The worldwide economic crisis is having a profound and widespread impact on the luxury market, according to a recent survey of affluent consumers, reported JCK online. "Few luxury brands are going to weather this global economic crisis with impunity," says Pam Danziger, president of Unity Marketing research firm. Danziger added, "Because affluent shoppers are staying out of stores to resist temptation, retailers must offer shoppers new in-store experiences they simply can't ignore, like the cash-back gift card sale going on now at Bergdorf Goodman. She says luxury brands need to look strategically at their product lines and price ranges, since these wealthy customers are saving money by choosing to buy fewer premium brands. “So a luxury brand that offers... Read More
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Claudia Endler in USA Today – Jewelry in Support of Breast Cancer Awareness
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Kudo's to designer Claudia Endler for being written about in USA Today for her jewelry in support of breast cancer awareness.Marie Claire wrote about her pendant, too. You can see more on claudiaendler.com Tell us your good PR news and we'll feature some of them here on our blog in the future. ... Read More
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