Here is what we got in just the first couple of hours of our new Best Practices Business Survey on "What price do you put on your tags at a wholesale show." Interesting, no? We'll give an overall snapshot here when we're done and participants will get a full report emailed to them. Members of our Inner Circle will be able to find the results on the members' only portion of our www.jewelersresource.com website, too.Click here to join our Survey list and never miss another survey -- or complete, annotated report.What do you hope we ask next time? Email me at cindy@jewelersresource.com and maybe we'll take you up on it. Someone has already asked about collections and product placement.
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Archive for March, 2009
Want to know what everyone is doing about pricing, collections, trade shows, sales calls and so much more? Participate in our new Designer Jewelry Business Best Practices Surveys and have access to the answers from your peers. This is peer-to-peer advice and feedback that only JRB can produce for you -- insight from a cross section of fine, bridge and art jewelers across the country (in fact, we're global thanks to our readers across several continents).To take the current 3-minute survey on wholesale/retail ticketing (and receive the complete, anonymous, report) go to:
https://app.e2ma.net/app2/survey/8645/5549/86f2df8b1f/
We will report on the findings here on the blog, too. But only respondents will get the complete results.
Click here to join our Survey... Read More
There's a lot we know about Daily Candy -- the editors are fun and fashionable, the service is free and not tainted by advertising and the site is wildly popular and drives sales . There is also a lot we don't know much about including phone numbers and great ways to pitch these fabulous editors.
Until now -- Sabina Ptacin of Collective-E and Red Branch PR has written a great primer on her blog.
"First let's talk about what Daily Candy looks for: they are looking for cool, unique, and more or less undiscovered and new products, websites, locations, and at times events. If you're product has been featured all over tv, the web, or in several major magazines, the likelihood of you getting into Daily Candy is slim to... Read More
Read on NYmag.com:"Last month we learned that factors had stopped approving Barneys'
spring orders until the store had provided certain information on
financing to prove that they, well, had it. One such factor sent a
letter to vendors and designers yesterday explaining they are being
"led to believe [Barneys owner] Istithmar is going to support Barneys.
But until we see actual details, projections and have an opportunity to
review and discuss, we are holding/declining orders." Funny he says
that, because Istithmar chief David Jackson has called some of their
requests "unwarranted." Read rest of story on New York Magazine online....
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This is the question I've been asking at least 3x an hour for the past three days.I have been jurying the next Lark 500 jewelry book -- this one celebrates gemstone jewels. So I've reviewed nearly 3,000 images and it left me lightheaded with glee. So much great jewelry by so many great designers.But......I have also seen more than my fair share of bad photography. We've had lots of conversations about this in the past 3 days. The fabulous Lark Jewelry Team of Marthe LeVan and Gavin Young (book publishing rock stars!) has seen many, many juries and they concur -- this is the biggest blunder. I'm truly saddened by bad photos. They mean well but they just fail so miserably.Here's a summary of the sad things I saw in order of annoyance:#1 ~ Poor... Read More
