For fashion companies, 2009 is turning out to be the year of social media. "Once
reluctant to cede control, brands and retailers from low to high are
embracing social media and using it to boost sales and brand awareness.
Having a presence on the top five social sites — Twitter, Facebook,
MySpace, Flickr and YouTube — is de rigueur. The top luxury fashion
brands on Facebook in terms of fans are Gucci, Chanel, Dolce &
Gabbana, Ralph Lauren, Coach and Prada (although the Prada page is an
unofficial one), according to New York University professor of
marketing and Red Envelope founder Scott Galloway. Luxury fashion
brands with the most Twitter followers are Vuitton, Tory Burch, Yves
Saint Laurent and Christian Dior."read more: Everyone's Doing It: Brands Take on... Read More
Archive for September, 2009
Not all reports are in but here's what I could find Monday morning after the 2009 Primetime Emmys.Please feel free to add more in the comments area and I'll update the list. Hope I got it all correct; I scoured the 'net this morning using info from www.stylelist.com and www.instyle.com, mostly. The list was later confirmed by a press release for the Platinum Guild which listed 24 stars who wore platinum jewels. Style Expert Michael O'Connor is the platinum star of the Red Carpet.This is the score card thus far ... wish I saw more of my favorite designers but I do understand the hollywood buzz machine. At least we can say that shoulder duster earrings, big cuffs and one large knucklebuster rings were the winners last night. For the "year of the statement... Read More
Have you thought about what's ok and what's not for your employees to say about you/your company on twitter, facebook, et al? Think they're NOT talking about you?Read other's policies on Mashable.com and then come up with your own:One of the key challenges for modern organizations is to define a social media policy. What’s acceptable? What isn’t? And how should you go about creating such a document for your workplace?read rest of article
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Budget your time wisely -- or risk being ruled by the internet, says Starr Hall, author of Get Connected: The Social Networking Toolkit for
Business, available from Entrepreneur Press. In a recent Entrepreneur.com article
Hall advises using third party "helper" programs to manage your various
social media sites. For instance, Tweetdeck helps you tie your Twitter
updates with your Facebook updates. And Facebook has a little
application called Networkedblogs that lets you pull your blog entries
into your Facebook page. Since you need to use more than one
social medium -- but NOT that many more, please! -- these helpers are a
great timesaver. And just to remind folks we advise that a blog,
Facebook and Twitter are the only ones you... Read More
