Archive for October, 2009

Scenes from designLAB at the JA NY Special Delivery trade show for Jewelers
Posted on October 29, 2009
The JA NY Special Delivery show is a unique event -- it's timed for last minute stock for the jewelry retailers. Exhibitors bring specials, deals, overstocks and regular merchandise to entice folks at this time of year. Each year it has gotten stronger and this year there was true crowds on day one. Unfortunately it's not the day I had my camera in hand plus access to the skyboxes over the show floor for a good shot. I got requests for an overview photo so I'm posting it even though it doesn't well represent the buyer attendance.  This was the second show where JA showcased designers in my newly invented trade show concept -- designLAB. A group booth for jewelry designers that gives each a small display space, shared resources and an open layout. Buyers... Read More
AGTA Spectrum Design Contest Awards Preview 09 – Gorgeous Gems, Jewels and Stars
Posted on October 27, 2009
Went to a press preview for the AGTA 2010 Spectrum Awards today. Saw Susan Sarandon getting the tour of all the entries -- she took a lot of time and asked a lot of questions. She must be a real jewelry lover! It was at a big photographer's loft filled with 600+ gorgeous entries. Ok, not every single one was gorgeous but that's really in the eye of the beholder, isn't it? For instance, I adored the Wicked Witch of the West brooch which filled my heart with glee. I prefer that over the usual octopus, dragonfly and frog jewels that proliferate lots of contests. I'm not one for representational jewels. Oh, and there was a very sweet white pig with rose gold hoofs and wings that really flew into my heart. But brave be the woman who can wear a pig without... Read More
The Science of Retweets on Twitter | Brian Solis – PR 2.0
Posted on October 23, 2009
I gotta say, I love the retweet. It gives me the chance to share some bon mot or great article with one click. I love that!Are you following me on twitter? Just click here: http://twitter.com/JewelryBizGuruHere's what I retweeted today:One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content. According to Dan, retweets also serve as the foundation for assessing the qualities of viral content, “You don’t spread ideas just because they are “good;” you spread them because of some other trigger or set of triggers has been pulled in your brain. We can now compare millions... Read More
Best Practices For Social Media: The Basics of Program Planning « The BrandBuilder Blog
Posted on October 13, 2009
One of the easiest to understand outlines of Social Media planning that I've found is by Olivier Blanchard. He succinctly outlines the four parts of the plan and even wiser, points out that all 4 roles may not be fulfilled by one staffer or outside consultant. You can use this article to think through your own plan and see if you need more help or just more organization to maximize your social media footprint.Best Practices For Social Media: The Basics of Program Planning « The BrandBuilder Blog. ... Read More
At Ben Bridge a “Girl” Becomes a Trust Agent
Posted on October 12, 2009
Are you wondering how you can get started with social marketing? Or how to do it well?Here's a quck blog post from Veronica Wei Sopher an employee at Ben Bridge who turned herself into @BenBridgeGirl a clever, engaging "trust agent" for her company who tiptoed carefully into cyberspace to become the voice of her company.   Her rationale? "Why am I doing all this? Because I’m a “trust agent” (hat tip to Chris Brogan and Julien Smith). I believe this is the next move that will truly set Ben Bridge Jeweler apart in customers’ eyes. So many people are ready to hear from and rally around Ben Bridge. Amazing things happen when a company begins speaking with a human voice instead of a corporate... Read More
display-box
The best display box and JRB Inner Circle Members get a discount
Posted on October 11, 2009
Last year we found these boxes at a trade show. We flipped. They were brand-new on the market. Since then many of our clients have ordered some and several are on their second reorder. See our special deal on our Jeweler's Resource website. JRB Inner Circle Members get a special discount. ... Read More