Archive for 2009

AGTA Spectrum Design Contest Awards Preview 09 – Gorgeous Gems, Jewels and Stars
Posted on October 27, 2009
Went to a press preview for the AGTA 2010 Spectrum Awards today. Saw Susan Sarandon getting the tour of all the entries -- she took a lot of time and asked a lot of questions. She must be a real jewelry lover! It was at a big photographer's loft filled with 600+ gorgeous entries. Ok, not every single one was gorgeous but that's really in the eye of the beholder, isn't it? For instance, I adored the Wicked Witch of the West brooch which filled my heart with glee. I prefer that over the usual octopus, dragonfly and frog jewels that proliferate lots of contests. I'm not one for representational jewels. Oh, and there was a very sweet white pig with rose gold hoofs and wings that really flew into my heart. But brave be the woman who can wear a pig without... Read More
The Science of Retweets on Twitter | Brian Solis – PR 2.0
Posted on October 23, 2009
I gotta say, I love the retweet. It gives me the chance to share some bon mot or great article with one click. I love that!Are you following me on twitter? Just click here: http://twitter.com/JewelryBizGuruHere's what I retweeted today:One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content. According to Dan, retweets also serve as the foundation for assessing the qualities of viral content, “You don’t spread ideas just because they are “good;” you spread them because of some other trigger or set of triggers has been pulled in your brain. We can now compare millions... Read More
Best Practices For Social Media: The Basics of Program Planning « The BrandBuilder Blog
Posted on October 13, 2009
One of the easiest to understand outlines of Social Media planning that I've found is by Olivier Blanchard. He succinctly outlines the four parts of the plan and even wiser, points out that all 4 roles may not be fulfilled by one staffer or outside consultant. You can use this article to think through your own plan and see if you need more help or just more organization to maximize your social media footprint.Best Practices For Social Media: The Basics of Program Planning « The BrandBuilder Blog. ... Read More
At Ben Bridge a “Girl” Becomes a Trust Agent
Posted on October 12, 2009
Are you wondering how you can get started with social marketing? Or how to do it well?Here's a quck blog post from Veronica Wei Sopher an employee at Ben Bridge who turned herself into @BenBridgeGirl a clever, engaging "trust agent" for her company who tiptoed carefully into cyberspace to become the voice of her company.   Her rationale? "Why am I doing all this? Because I’m a “trust agent” (hat tip to Chris Brogan and Julien Smith). I believe this is the next move that will truly set Ben Bridge Jeweler apart in customers’ eyes. So many people are ready to hear from and rally around Ben Bridge. Amazing things happen when a company begins speaking with a human voice instead of a corporate... Read More
display-box
The best display box and JRB Inner Circle Members get a discount
Posted on October 11, 2009
Last year we found these boxes at a trade show. We flipped. They were brand-new on the market. Since then many of our clients have ordered some and several are on their second reorder. See our special deal on our Jeweler's Resource website. JRB Inner Circle Members get a special discount. ... Read More
Everyone’s Doing It: Brands Take on Social Media – Media News – WWD.com
Posted on September 30, 2009
For fashion companies, 2009 is turning out to be the year of social media. "Once reluctant to cede control, brands and retailers from low to high are embracing social media and using it to boost sales and brand awareness. Having a presence on the top five social sites — Twitter, Facebook, MySpace, Flickr and YouTube — is de rigueur. The top luxury fashion brands on Facebook in terms of fans are Gucci, Chanel, Dolce & Gabbana, Ralph Lauren, Coach and Prada (although the Prada page is an unofficial one), according to New York University professor of marketing and Red Envelope founder Scott Galloway. Luxury fashion brands with the most Twitter followers are Vuitton, Tory Burch, Yves Saint Laurent and Christian Dior."read more:  Everyone's Doing It: Brands Take on... Read More
Jewelry worn at the 2009 Primetime Emmys – a score card (in progress!)
Posted on September 21, 2009
Not all reports are in but here's what I could find Monday morning after the 2009 Primetime Emmys.Please feel free to add more in the comments area and I'll update the list. Hope I got it all correct; I scoured the 'net this morning using info from www.stylelist.com and www.instyle.com, mostly. The list was later confirmed by a press release for the Platinum Guild which listed 24 stars who wore platinum jewels. Style Expert Michael O'Connor is the platinum star of the Red Carpet.This is the score card thus far ... wish I saw more of my favorite designers but I do understand the hollywood buzz machine. At least we can say that shoulder duster earrings, big cuffs and one large knucklebuster rings were the winners last night. For the "year of the statement... Read More
Social media policies from 80+ organizations — craft yours after reading theirs
Posted on September 20, 2009
Have you thought about what's ok and what's not for your employees to say about you/your company on twitter, facebook, et al? Think they're NOT talking about you?Read other's policies on Mashable.com and then come up with your own:One of the key challenges for modern organizations is to define a social media policy. What’s acceptable? What isn’t? And how should you go about creating such a document for your workplace?read rest of article ... Read More
Jewelers Should Be Efficient With Your Social Networking
Posted on September 16, 2009
  Budget your time wisely -- or risk being ruled by the internet, says Starr Hall, author of Get Connected: The Social Networking Toolkit for Business, available from Entrepreneur Press. In a recent Entrepreneur.com article Hall advises using third party "helper" programs to manage your various social media sites.  For instance, Tweetdeck helps you tie your Twitter updates with your Facebook updates. And Facebook has a little application called Networkedblogs that lets you pull your blog entries into your Facebook page.  Since you need to use more than one social medium -- but NOT that many more, please! -- these helpers are a great timesaver. And just to remind folks we advise that a blog,  Facebook and Twitter are the only ones you... Read More
Our favorite business card vendor is having a sale!
Posted on September 14, 2009