Archive for 2013

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Instagram Direct Launches; Will You Use it as a Prospecting Tool?
Posted on December 12, 2013
Today Instagram Direct launched; now you can send images directly to one person. How will we use that in business? I suppose we can use it to pitch editors and retailers since you can send it to folks who are not following you. I could see the potential for abuse there and the possibility for those key influencers to get turned off or leave Instagram altogether. But for those you have an existing relationship with you could use it to give them instant access to new designs, events, insider tips and tricks and even some jokes. It could build a relationship more now that you can directly communicate more. We'll have to wait and see, won't we? Here's the news from Insagram's blog announcement: There are, however, moments in our lives that we want to share, but that will be... Read More
Use Pantone’s Color of the Year News to Your Advantage
Posted on December 6, 2013
The word is out ... orchid is in.   [caption id="attachment_3613" align="aligncenter" width="773"] Pantone Orchid is the Color of the year[/caption]   Pantone, the international color authority, has declared Pantone's color No. 18-3224 “blooms with confidence and warmth” and is “a captivating, magical, enigmatic purple,” according to the company. In the past 24 hours I've seen it mentioned on social media no less than a dozen times. This happens every time there's a "Color of the Year" or "Color of the Season" announcement by Pantone. We can debate the value of designing around this color -- I don't know if you should jump on the bandwagon for all your new Spring designs -- but I do know that you can have a marketing moment now if you can promote an... Read More
Designers are Finding Success at The Winter JA NY Show
Posted on November 25, 2013
I truly believe that trade shows are one of your best marketing tools -- otherwise, I wouldn't work with the trade show producers that I work with -- but you've got to work them. And work them hard. That means pre- and post-show mailings and calls and a lot of good salesmanship during the show. The JA NY Show has had quite the turn around in recent years due to a dramatic redesign and a modern marketing campaign. Retailers have been impressed and they're coming back to the show in stronger numbers than recent years. Especially for the Winter show. I was just reviewing the registration list from last year and I'm thrilled to see buyers from big retailers like, Neiman Marcus and HauteLook and from more design-centric independants, too. I love seeing boutique... Read More
quebec panel
Lessons in Design’preneurship by a Host of Experts
Posted on November 11, 2013
Earlier this year I took part in a panel discussion for a delegation of jewelry designers from Quebec interested in growing their business in the US marketplace. Thank goodness our organizer, Lilian Raji of the Lilian Raji Agency had it taped so that other designers can benefit from our collective wisdom. The panel included Randi Molofsky (journalist and currently VP of marketing for Gemfields), Meeling Wong (consultant to many top designer firms), Theresa Poirer (Sales Director of Fragments), Victoria Gomelsky (editor-in-chief of JCK magazine) and Karen Lee (for St. DuPont). So get ready to take some notes! ... Read More
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Outsourcing Your Photoshop to Get Your Images to Float
Posted on November 10, 2013
We've been talking a lot lately about photography and how important it is to your overall marketing message. You know you should use only professional photos but sometimes your photographer shoots on a gradient background or "interesting" background or even uses white paper that doesn't truly seem white enough. Anybody with photoshop skills can delete the background of a photo -- if you do it yourself you can expect to spend .5 to 2 hours depending on the complexity of the jewel and if you hire someone to do it you'll get a wide range of quotes by the hour or per picture. But you have many more resources than your local photographer or graphic designer. The most cost-effective way is to use an outsourcing company from overseas. You can find a graphic designer or admin... Read More
Instagram video and photos can now be seen elsewhere
Instagram Adds Shareabiltiy – Great News for Brand Building
Posted on July 15, 2013
This is great news for all us photo lovers. The best thing about instagram is telling your [life] story in images. And of course, for jewelry folks you tell your product's story in instantly compelling ways, too, on an app that attracts so many likeminded souls. It's fun. It's quick. It's engaging. And now you can go beyond Instagram. The L.A.Times Tech Writer, Jessica Guynn, breaks it down easily for you: A new share button will let you embed your Instagram videos and photos anywhere (except Twitter, naturally). And, of course, marketers can use this handy new button, too, a key selling point as Instagram looks to conquer the world of visual social sharing and start building a moneymaking business. How it works: When you visit an Instagram photo or video page on your... Read More
Made in America Labeling Conundrum Meets Good Wordsmithing
Posted on July 4, 2013
In case you haven't felt the growing heat of our industry's ire at the FTC's Country of Origin Labeling let me be the first to tell you.. it's hot. Manufacturers are quite upset that they are not allowed to label the jewelry they make here on our shores as "Made in America." But there's no sense in arguing and debating whether this should be so because the FTC says it IS so. So we have to get creative with our copywriting skills. We need good wordsmithing. As Peggy Jo Donahue of MJSA said recently on a Linkedin MJSA discussion forum: "The FTC has a guideline related to "Made in the USA" that affects all manufacturing industries in general, not just ours. For a product to be advertised or marked as simply "Made in the USA", the FTC says that all or virtually all of its... Read More
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DesignerBizNews 5/19/12
Posted on May 20, 2013
 Designer-centric News & Views 5/17/12   JEWELRY INDUSTRY:   Awesome explanation of trademark usage for jewelers by Sara Yood of the Jeweler's Vigilance Committee (JVC) bookmark this one! [ via NationalJeweler] If you're going to Vegas and you're NOT exhibiting then there's a lot of great education for you to attend at JCK Show. Rappaport is hosting a free diamond conference on Sunday 6/2. [via Rappaport] Designers MUST learn about the professional jewel thieves that prey on our industry. I know many designers don't think of themselves as "part of the industry" but if you go to jewelry stores and trade shows -- you can be a target. Read how to protect yourself. [via JCK] Designers must think about the modern day consumer when building their brand, said... Read More
DesignerBizNews 4/27/12
Posted on April 27, 2013
Designer-centric News & Views 4/27/12         JEWELRY INDUSTRY: Online sales tax gains more momentum. Will likely be voted on by the Senate on April 24. You and your customers will be affected.  [via JCK] Artisans of handmade goods interested in participating in the Grand Central Terminal Holiday Fair at the historic Vanderbilt Hall at Grand Central Station in NYC  should submit applications online by June 14. [via JCK] Gold prices fell last week -- jewelers are happy [JCK] after it took a plunge on April 15th [via JCK] after a new low on April 12th [via JCK] ... want to read all that the industry has been saying about this? Check out Rob Bates' blog [via JCK]. New showroom by Andrea Hansen and Courtney Cohen offers more services to help... Read More
Jennifer Dawes presenting at the 2012 Future of Design finale
How to Make a Great Presentation to Sell Yourself (and Sell Your Jewelry)
Posted on April 8, 2013
  At the finale to the Future of Design Business Incubator Contest the three finaists have to make a presentation. They are given some guidelines like "you should include up to 3 minutes of background (where you've come from/what you've done) and then the rest is a look forward: How you plan to build your company, what you think your challenges will be, and how you plan to overcome them. We want to gain a strong sense of you as business managers, planners, and leaders." For many this was their first time on a stage and certainly their first time making such a public pitch. For many it was also the first time using Powerpoint! Presentations take many forms -- to a prospective buyer (often the bigger the store the bigger the presentation) or an editor or perhaps even... Read More