Archive for December, 2013

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Instagram Direct Launches; Will You Use it as a Prospecting Tool?
Posted on December 12, 2013
Today Instagram Direct launched; now you can send images directly to one person. How will we use that in business? I suppose we can use it to pitch editors and retailers since you can send it to folks who are not following you. I could see the potential for abuse there and the possibility for those key influencers to get turned off or leave Instagram altogether. But for those you have an existing relationship with you could use it to give them instant access to new designs, events, insider tips and tricks and even some jokes. It could build a relationship more now that you can directly communicate more. We'll have to wait and see, won't we? Here's the news from Insagram's blog announcement: There are, however, moments in our lives that we want to share, but that will be... Read More
Use Pantone’s Color of the Year News to Your Advantage
Posted on December 6, 2013
The word is out ... orchid is in.   [caption id="attachment_3613" align="aligncenter" width="773"] Pantone Orchid is the Color of the year[/caption]   Pantone, the international color authority, has declared Pantone's color No. 18-3224 “blooms with confidence and warmth” and is “a captivating, magical, enigmatic purple,” according to the company. In the past 24 hours I've seen it mentioned on social media no less than a dozen times. This happens every time there's a "Color of the Year" or "Color of the Season" announcement by Pantone. We can debate the value of designing around this color -- I don't know if you should jump on the bandwagon for all your new Spring designs -- but I do know that you can have a marketing moment now if you can promote an... Read More