AJDC presented a panel at Smart Jewelry Show on Selling Designer Jewelry Effectively

Posted on April 27, 2010
>>> Adam and Nicole Gorman at I. Gorman (Cool Store) and Babs Noelle of Alara (Cool Store) with Sarah Graham and Todd Reed sharing what works in selling designer jewelry.
>> Mutual respect helps designers and retailers work well together – when you like the work and the designer you can over come whatever hurdles come up. Worried about territories.
>> Talk it out. Work for each others best interests.
>> Should you carry more from a few or less from many designers? Adam says we should sit down and open a line broad enough to be true to the collection and agree on an opening order. If you order too small based on fear or what if’s you are not doing justice to your customer and ultimately won’t find success with that designer. You have to be fair to the designer and your customer and make the right investment for that line.
>> Sarah says it’s not about a specific formula but the right formula for that store.
>> Everyone mentioned open communication and mutual respect as key to success. Adam said we have to work together to make it work and it could take a while.
>> How to get the store team to effectively deliver the message? Having a connection between sales staff and designer works best for all size stores.


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