Category >> Best Practices

quebec panel
Lessons in Design’preneurship by a Host of Experts
Posted on November 11, 2013
Earlier this year I took part in a panel discussion for a delegation of jewelry designers from Quebec interested in growing their business in the US marketplace. Thank goodness our organizer, Lilian Raji of the Lilian Raji Agency had it taped so that other designers can benefit from our collective wisdom. The panel included Randi Molofsky (journalist and currently VP of marketing for Gemfields), Meeling Wong (consultant to many top designer firms), Theresa Poirer (Sales Director of Fragments), Victoria Gomelsky (editor-in-chief of JCK magazine) and Karen Lee (for St. DuPont). So get ready to take some notes! ... Read More
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Outsourcing Your Photoshop to Get Your Images to Float
Posted on November 10, 2013
We've been talking a lot lately about photography and how important it is to your overall marketing message. You know you should use only professional photos but sometimes your photographer shoots on a gradient background or "interesting" background or even uses white paper that doesn't truly seem white enough. Anybody with photoshop skills can delete the background of a photo -- if you do it yourself you can expect to spend .5 to 2 hours depending on the complexity of the jewel and if you hire someone to do it you'll get a wide range of quotes by the hour or per picture. But you have many more resources than your local photographer or graphic designer. The most cost-effective way is to use an outsourcing company from overseas. You can find a graphic designer or admin... Read More
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MJSA Expo – the trade show for jewelry makers in NYC
Posted on March 13, 2011
Great panel discussion on getting the most from your sub-contractors.   Peggy Jo Donahue of MJSA led the panel of Joel Weiss of Carrera Casting with designers Calla Gold of Santa Barbara and Malak Atut of Zaiken Jewelry and modelmaker Carlos Zamora.   Great info that all stressed the value of highly detailed communication with drawings and not just words.   Patience and respect are vital, too.   Pricing is not that much different from say 1 or 2 of a kind than 50 or 75. Quantity is less a variable than terms. Pay faster and regularly to get the better service and pricing.   Gain valuable advice and networking via great resources. Industry organizations are invaluable for networks and solutions. They gave a big shout out to WJA as well as... Read More
halstead bead grant 2011
Halstead Scholarships for fledgling jewelry artists to Visiting Artist Program of the Buyers Market of American Craft.
Posted on January 24, 2011
Through a generous gift from Halstead Bead Inc., scholarships are available for jewelry artists who want to receive business training in the Visiting Artist Program of the Buyers Market of American Craft.      The Visiting Artist Program, coming to Philadelphia February 19-20, 2011, at the Pennsylvania Convention Center, will provide one- and two-day workshops teaching craft entrepreneurship -- how to launch a business, develop and promote product lines and price artwork for wholesale and retail sales.      Participants will tour the Buyers Market of American Craft, the nation’s largest wholesale tradeshow where artists from the U.S. and Canadian studios sell their work to galleries, boutiques, museum shops and catalogs. In addition, participants will receive a... Read More
Trademark 101 for designers by Design*Sponge’s biz ladies 09
Posted on November 7, 2009
Most designers are very careful about registering copyrights for their designs. At least most everyone KNOWS they should be very careful. But life gets in the way, you get busy and bogged down and sometimes the registration fee seems just a little too indulgent when you look at your cash flow.But trademarks are very different.  Here's some advice via the design*sponge blog from Amy J. Everhart,  founder of a Nashville, Tennessee, law firm to counsel clients in the creative industries, entrepreneurs, inventors, business owners, and others in the areas of copyright, trademark, entertainment, the arts and the Internet. She is the author of the copyright, trademark, and entertainment law blog “Lightbulb Moments,” located at... Read More
Social media policies from 80+ organizations — craft yours after reading theirs
Posted on September 20, 2009
Have you thought about what's ok and what's not for your employees to say about you/your company on twitter, facebook, et al? Think they're NOT talking about you?Read other's policies on Mashable.com and then come up with your own:One of the key challenges for modern organizations is to define a social media policy. What’s acceptable? What isn’t? And how should you go about creating such a document for your workplace?read rest of article ... Read More
Preliminary results of our first designer jewelry business best practices poll
Posted on March 23, 2009
Here is what we got in just the first couple of hours of our new Best Practices Business Survey on "What price do you put on your tags at a wholesale show." Interesting, no? We'll give an overall snapshot here when we're done and participants will get a full report emailed to them. Members of our Inner Circle will be able to find the results on the members' only portion of our www.jewelersresource.com website, too.Click here to join our Survey list and never miss another survey -- or complete, annotated report.What do you hope we ask next time? Email me at cindy@jewelersresource.com and maybe we'll take you up on it. Someone has already asked about collections and product placement. ... Read More