Category >> Marketing

One of A Kind Show — NYC & Chicago Holiday Sales Applications Ready
Posted on February 26, 2011
Applications are now ready for the 2011 One of a Kind Shows in NYC and Chicago. The New York show has two dates: Nov. 10-13 and 17-20, 2011. Deadline is May 2, 2011. Jeweler's who have done the 2010 NYC show: Anna Ruth Henriques Ambermoda (Poland) Angela Cammarota Cornelia Goldsmith Dana David Judith Haas Jessica Fields Judith Foster Julia Failey Gabriel Ofiesh Rebecka Froberg Victoria Varga Yasuko Azuma Rina Young Erica Zap ....... and others - 57 jewelers in total from US and abroad   Jeweler's who have done the 2010 Chicago show: Alisa Miller Ardith Johnson, Silversmith Amy Buettner Christine Bartling Craig Hagstrom Dana David Donna D'Aquino Devon Driscoll Flying Anvil Jeannie Hwang Jessica Fields JL Walsh John/Christine Design Keith Lewis Margo... Read More
1000 rings book
Lark Books Curating second “500 Rings” book
Posted on January 17, 2011
500 Rings, to be juried by Bruce Metcalf, is second collection of juried rings in the 500 series. Following the widely popular 1000 Rings (Lark Books, 2004), this encore installment will be a 420-page, full color survey of contemporary rings created after 2000. This international collection will be beautifully presented and widely distributed throughout the world in Spring 2012.They  welcome outstanding images of rings made from any materials and in all design styles. Jewelers whose work is selected for inclusion will receive full acknowledgment in the book, a complimentary copy, and discounts on the future purchase of books. Artists retain copyright to their work. Lark accepts high-quality digital images, transparencies, and slides. No entry fee is required. Submissions... Read More
Neil Lane Debuts Bridal Line with Kay Jewelers
Posted on July 20, 2010
Celebrated jewelry designer Neil Lane and Kay Jewelers today announce the launch of Neil Lane Bridal™, a collection of 36 vintage-inspired engagement and wedding rings. Each ring is designed by Neil Lane and hand crafted, assembled, and finished by skilled artisans, with diamonds that were hand selected by Kay, said the press release. “We are thrilled to launch the new Neil Lane Bridal collection at Kay Jewelers,” said Mark Light, President and CEO, Kay Jewelers. “Partnering with Neil Lane, we have created a one-of-a-kind bridal collection for our Kay customers that reflects Neil’s immense talent for intricate design and passion for style and glamour.” The Neil Lane Bridal collection features 36 engagement and wedding rings, grouped in the following themes:... Read More
Who deserves to be a Design Star?
Posted on July 12, 2010
I can't get this article out of my mind: it published weeks ago but I keep thinking about it. Being in the business of helping designers -- both newcomers and those that have arrived -- I ruminate on the topic a lot.The New York Times' Eric Wilson covered the glamorous and self-promoting 2010 CFDA Fashion Awards event on June 7th. The tenor of the article is "who deserves stardom?" And it addresses the age old tug of war between talent and fame; longevity vs. newness.                    He writes: It is, after all, hard to say who has real talent and staying power or merely the ability to sell themselves effectively, which is why, at the Council of Fashion Designers of... Read More
Coral-tooprecioustowear
Designers continue pledge not to use coral
Posted on March 23, 2010
[source: NationalJeweler.com] New York--With a much-anticipated protection measure for red and pink coral failing to pass this week, nonprofit organization Sea Web and its "Too Precious to Wear" campaign continue to push forward, gathering designers and manufacturers from the jewelry industry to pledge their support for coral conservation. In the weeks before the 15th Conference of Parties of the Convention on International Trade in Endangered Species (CITES)-where, on Sunday, 64 countries voted in favor of the measure, 59 countries voted against it and 10 abstained-Sea Web had gathered 11 new Too Precious to Wear signatories, adding them to a long list of designers, including Tiffany and Co. and Temple St. Clair, who had previously pledged their support. "The jewelers... Read More
TOWN & COUNTRY has a new look
Posted on December 6, 2009
TOWN & COUNTRY* has a new look,says the magazine industry blogger Meg Weaver on her weekly enewsletter."Starting with the January issue, to shore up their sagging ad pages - 45% year-to-date, they are still going after the woman in her 40s, "but she acts younger and dresses in a youthful way," said editor-in-chief Pamela Fiori.  Inside the magazine, Fiori plans on running more provocative travel pieces (the January issue has a story on Marrakech) and first-person accounts of navigating difficult times in personal and professional relationships.  "The magazine is evolving from old money and moving toward new money," said Fiori.  "These women are totally unafraid of change and what's coming next.  And she's not... Read More
At Ben Bridge a “Girl” Becomes a Trust Agent
Posted on October 12, 2009
Are you wondering how you can get started with social marketing? Or how to do it well?Here's a quck blog post from Veronica Wei Sopher an employee at Ben Bridge who turned herself into @BenBridgeGirl a clever, engaging "trust agent" for her company who tiptoed carefully into cyberspace to become the voice of her company.   Her rationale? "Why am I doing all this? Because I’m a “trust agent” (hat tip to Chris Brogan and Julien Smith). I believe this is the next move that will truly set Ben Bridge Jeweler apart in customers’ eyes. So many people are ready to hear from and rally around Ben Bridge. Amazing things happen when a company begins speaking with a human voice instead of a corporate... Read More
Jewelers Should Be Efficient With Your Social Networking
Posted on September 16, 2009
  Budget your time wisely -- or risk being ruled by the internet, says Starr Hall, author of Get Connected: The Social Networking Toolkit for Business, available from Entrepreneur Press. In a recent Entrepreneur.com article Hall advises using third party "helper" programs to manage your various social media sites.  For instance, Tweetdeck helps you tie your Twitter updates with your Facebook updates. And Facebook has a little application called Networkedblogs that lets you pull your blog entries into your Facebook page.  Since you need to use more than one social medium -- but NOT that many more, please! -- these helpers are a great timesaver. And just to remind folks we advise that a blog,  Facebook and Twitter are the only ones you... Read More
Photos you can use on your jewelry blog without breaking the law…
Posted on September 14, 2009
Getting serious about blogging? Want to blog about more than your own work? Love fashion so you want to comment on fashion designers and their trends?Read this article on the Fashion Bloggers blog and learn how to find and use other people's images correctly!"Sure there are loads of bloggers who lift images from other sites, but due to copyright infringement laws, they may be breaking the law, and vulnerable to lawsuits. Yuck. So which images can you use? "  Jennine Tamm of Independent Fashion BloggersImage by Digital Sophia ... Read More
Who’s Driving Twitter’s Popularity? Not Teenagers – NYTimes.com
Posted on August 27, 2009
Twitter is a mini-typhoon of marketing chatter bringing with it a lot of real and perceived value. I'm getting the hang of it and can see its' potential and other jewelry folk like Michael Schechter of Honora Pearls and Daniel Gordon of Samuel Gordon Jewelers have really captured its power.It starts with a few self-promotional tweets and it can move on to regular communication with key customers or vendors and even twitter-based promotions like tweetups (live meetings amongst twitter fans) and scavenger hunts for your customers with jewelry prizes. There's a lot here - and it could mean good business.Who’s Driving Twitter’s Popularity? Not Teenagers - NYTimes.com. Another reason that teenagers do not use Twitter may be that their lives tend to revolve around their... Read More
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