Category >> Marketing

Should a designer’s website be written in 1st or 3rd person?
Posted on August 25, 2009
About pages in 1st or 3rd person: A compromise — Art Biz Blog. The 1st person v. 3rd person discussion for About pages on web sites can be a tough one for me to balance with my web design clients since artists’ sites are often light on the amount text they include. Google, an important “target audience” to consider, uses the plain (HTML) text to understand a web site. If an artist’s name appears only in a graphic logo it may be highly beneficial to incorporate the full name into the text on several pages within the site or the site may be invisible to people searching for the artist by name.Read more of Alyson Stanfield's advice. ... Read More
Twitter for jewelry designers is now a good thing — we see the power
Posted on August 1, 2009
The JA Show wrapped up on Wednesday (we'll post more about that shortly) and we ended the show with a designer business mini-conference organized with the gals at Collective-E.There were two panel discussions (video to come if we fix some bugs like the missing sound!) and while I moderated the first one the girls from Collective-E tweeted (the act of posting a comment on twitter) the topline notes from everyone's comments. Then I was able to sit and watch the second panel -- and tweet the great points -- and learn that while I was on stage Beth and Katie had tweeted my panel AND a host of folks at home were following (and commenting) on our tweets!Ok. I get it... twitter is very useful. I'm still not sold on the "I just had raspberry sherbet on 10th St."... Read More
Do you tweet?
Posted on June 13, 2009
By ... Read More
Jewelry Designers Who Blog — Who Does it Well?
Posted on May 9, 2009
I was asked recently to recommend some great blogs by jewelry designers - to show how it can be done in a good, entertaining, useful way.Thought I'd share my top (by Natasha Wozniak)www.pamelafroman.blogspot.comwww.wendyculpepperblog.comwww.amytavern.blogspot.comGot any others to nominate to my list?            These just in from readers: ... Read More
Call for Entries – Jewelry Business Development Grant by Halstead Bead
Posted on January 20, 2009
Deadline: June 17, 2009 Award: $6,000 in start-up cash and materials No entry fee required Application details at Halstead Bead, Inc. is calling for entries to its fourth annual Business Development Grant competition for new American jewelry designers entering the bridge jewelry trade. The grant will be awarded to a winning candidate in August. All finalists will be eligible for a mentorship program that matches new designers with established and successful jewelry entrepreneurs. The Halstead Bead Business Development Grant differs from other jewelry industry competitions and awards because of its emphasis on business skills. Entrants must demonstrate not only extraordinary design, but also a strong business strategy. Designers utilizing a wide... Read More
See you in Tucson during GemFair for Designer Business Workshops and Consulting
Posted on January 18, 2009
Ah, Tucson in February -- great weather, great things to see at the dozens of gem and bead shows and now, great education, too! We're bringing our unique designer business workshops to Tucson this year -- Feb. 4-6 -- to help designers gain valuable insights and skills to go along with their new materials and components. First time in Tucson, we usually do this in NYC, and first time we're hosting so many in a row.Join us for one, two or all seven classes -- your choice -- at the historic Manning House downtown near the Convention Center. The Manning House show is bead-centric but our classes are not. It's just a beautiful, convenient location that was offered to us.Each class is $95 or $80 each for two or best of all, $70 each for three or more. Register on the... Read More
DeBeers Advertises Restraint — evidence #1 of the New Era
Posted on December 3, 2008
Ever since that New Luxury Market webinar mentioned in my previous post I am finding evidence to support Pam Danizger's predictions in every publication I pick up.Here, evidence #1 from Sunday's NY Times, a full page ad from DeBeers:Here's to Less.Our lives are filled with things. We're overwhelmed by possessions we own but do not treasure. Stuff we buy but never love. To be thrown away in weeks rather than passed down for generations.Perhaps it will be different now. Perhaps now is an opportunity to reassess what really matters. After all, if everything you ever bought her disappeared overnight, what would she truly miss?Brilliant, no? A marketing conversation you can adopt for your own treasured work??? ... Read More
Looking Ahead to 2009 and The Post-Recession Luxury Consumer
Posted on December 2, 2008
I attended a great webinar by Pam Danziger of Unity Marketing that covered a recap of the 3rd quarter '08 luxury consumer spending and, more importantly, some predictions for 2009. It was a fascinating report and one that I will be quoting frequently.Unity Marketing "helps companies understand their customers -- their shopping behavior, their needs, designers and mindset." They do this by tracking spending and polling for opinions. And studying demographics and statistics.The overarching commentary about Post-Recessionary luxury consumers is that they are a new breed of consumer who are unlike their predecessors.What that means is: what you did to capture customers last year (or frankly for the last decade) will NOT work next year ... or ever again.Not only has... Read More
Great Ductape Marketing Tip — via InStore Magazine
Posted on October 18, 2008
Just read this on the tips page of and had to share:THINK SMALL Big dreams have their place, but it’s the sum of the little things that get you there, says John Jantsch of Ductape Marketing. To ensure you’re focused on the right things — making more sales calls, networking in the local community and, yes, taking a journalist out to coffee, Jantsch suggests you create a scorecard with 10 marketing-related actions and rate each one for importance, say five points for attending a local women’s group meeting and one for writing on your blog. Set a daily target of 20 points. This routine should help you stay focused on what’s really important.  ... Read More
Websites for Jewelry Designers – A Vital Part of Your Business
Posted on October 15, 2008
We've been hard at work for a few months now with a new internet company  that is offering the industry a very  integrated way to work together online while supporting the traditional sales chain. We're so deep in it that I see my computer in my sleep. That's why the findings of a recent study were very heartening -- tells me we're on the right path:Manufacturer and retailer Web sites have a bearing on the jewelry and watches consumers decide to buy, according to a new study by an Ohio-based research company, reported National Jeweler's news website.The Fall 2008 Ad-ology Media Influence on Consumer Choice survey shows that about 50 percent of respondents say manufacturer Web sites have some or a significant influence on their jewelry and watch purchases, while 43.4... Read More