Category >> Salesmanship

Join me in the Windy City in April
Posted on April 8, 2015
Ready for the Windy City?  April 16 -19th -- Join me for several days of seminars, one-on-one consults and lots of networking   I'll be in Chicago for the Smart Show and have added several other events so I can work with you. I hope you'll join me if you're in the Windy City any time from Thursday through Monday. List of Events: 4/16 @ 10am  One-on-One Consults to be booked 4/16 @ 1pm    Tips & Tricks Marketing Seminar for Designers* 4/16 @ 6pm    Insights Into the Designer World & WJA Networking presentation**   4/17 @ 11am   One-on-One Consults to be booked 4/17 @ 2:30     Smart Show:  Using Customer Types to Sell More  Jewelry 4/17 @ 5pm     Cocktails @ Riva Crab House (until 7:00) 4/18 - 20      ... Read More
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Instagram Direct Launches; Will You Use it as a Prospecting Tool?
Posted on December 12, 2013
Today Instagram Direct launched; now you can send images directly to one person. How will we use that in business? I suppose we can use it to pitch editors and retailers since you can send it to folks who are not following you. I could see the potential for abuse there and the possibility for those key influencers to get turned off or leave Instagram altogether. But for those you have an existing relationship with you could use it to give them instant access to new designs, events, insider tips and tricks and even some jokes. It could build a relationship more now that you can directly communicate more. We'll have to wait and see, won't we? Here's the news from Insagram's blog announcement: There are, however, moments in our lives that we want to share, but that will be... Read More
Forgotten Market: Older Women –
Posted on December 11, 2009
How old are you?How old do you feel?It seems like most online shopping sites expect you to want to dress like an 18-34 year old regardless of what your drivers' license says. But there are many who think this is bunk -- a 40+ saying if ever I heard one! According to Christina Binkford, fashion writer of the Wall Street Journal, online sellers better get with the boomer program.Are online marketers so youth-conscious -- because it feels right -- that they're ignoring lucrative markets just when they're most needed? The Internet is neither new nor young. The fastest-growing segment of Facebook users is women over 55, according to the Tracking Facebook blog. And the underlying assumption that young people are still the Web's most fertile market doesn't hold up to scrutiny. In... Read More
Gild – A new Trade Event to Help You Meet Fashion Buyers
Posted on July 1, 2008
The demand from the boutique, fashion and accessories market is growing for finer jewelry. The team that brought you Couture (I'm consulting for them) is working to put you in front of a new and exciting market – the thousands of fashion and accessory buyers and boutique owners who shop the Chicago and LA Fashion Weeks. The new trade shows are called GILD and they're 3-day turnkey booths in the Mart buildings of those two cities. Boutique buyers are learning how important jewelry is to their customers and their profits.  These two shows are perfectly timed to be a part of the LA Fashion Week (in Los Angeles) and StyleMax (in Chicago).  I'm excited about this new venture -- it opens up new markets for the tradition designer jeweler -- and I'm looking forward to... Read More