How old are you?How old do you feel?It seems like most online shopping sites expect you to want to dress like an 18-34 year old regardless of what your drivers' license says. But there are many who think this is bunk -- a 40+ saying if ever I heard one! According to Christina Binkford, fashion writer of the Wall Street Journal, online sellers better get with the boomer program.Are online marketers so youth-conscious -- because it feels right --
that they're ignoring lucrative markets just when they're most needed?
The Internet is neither new nor young. The fastest-growing segment of
Facebook users is women over 55, according to the Tracking Facebook
blog. And the underlying assumption that young people are still the
Web's most fertile market doesn't hold up to scrutiny.
In... Read More
Category >> Salesmanship
The demand from the boutique, fashion and accessories market is growing for finer jewelry. The team that brought you Couture (I'm consulting for them) is working to put you in front of a new and exciting market – the thousands of fashion and accessory buyers and boutique owners who shop the Chicago and LA Fashion Weeks.
The new trade shows are called GILD and they're 3-day turnkey booths in the Mart buildings of those two cities.
Boutique buyers are learning how important jewelry is to their customers and their profits. These two shows are perfectly timed to be a part of the LA Fashion Week (in Los Angeles) and StyleMax (in Chicago).
I'm excited about this new venture -- it opens up new markets for the tradition designer jeweler -- and I'm looking forward to... Read More
