Category >> Social Media

Need to Change Your Facebook Profile to a Business Page? Migrate it!
Posted on June 14, 2011
 Did you accidentally set your business Facebook page up as a personal page? What a hassle it is to create a new business page and then try to get all your personal page connections to “Like” your new page… right? Well, in April Facebook launched a page migration tool that allows you to transfer that personal page to a business page and automatically convert “friends” into “likes”. Cool. If you’re in that boat, just use the following link:   [thanks to our friends at FruchtmanMarketing for this tip!]   ... Read More
Social Media Fashion Statements — Are the Top Brands Engaging Well?
Posted on August 24, 2010
Have you heard of Coach's Poppy collection? Well, even if you weren't shopping for accessories you might run into the Poppy's like Dorothy came across that field full of them. Serendipitously, while web surfing some favorite blogs. When visitors land on fashion and design blog The Lil Bee, they'll notice something unusual reports Brian Morrissey on In the upper left corner of the page sits a graphical rendering of poppy flowers sprouting across the page with the message "You've found a poppy" and invitation to "follow the poppy trail." The Lil Bee is one of hundreds of blogs that are part of a network stitched together this month in a social media campaign from fashion brand Coach. The bloggers have added a small... Read More
The Implications of Facebook Pages for you and your business: B.L. Ochman’s blog
Posted on August 23, 2010
There will be consequences if you don't understand the rules and the stakes of Facebook Places. Love it or hate it, you'll need to understand it, says guru B. L. Ochman in her latest blog post.Individuals have to jump through hoops to opt out of Facebook's new Places feature, and companies better follow the complex rules to opt in.Places is NOT like Foursquare or other GPS services
, she points out.Sounds a lot like Foursquare, Gowalla, Yelp and Booyah - until you consider that Facebook user's typically provide far more personal details, including photos, videos, relationships, employment and educational data.Individuals need to change their privacy settings --again! --- to opt out of the tagging feature that lets friends tag you at a place (like the bar... Read More
9 Ways to Enhance Your Facebook Biz Page | Social Media Examiner
Posted on August 6, 2010
Facebook fan pages number among the few social media channels that allow page customization for users, says Ching Ya, author of Social @ Blogging Tracker. She is a header designer and provides Facebook customization service for small businesses.Many people may be unaware of the advanced functionality FBML gives a fan page, she says and you can follow her advice by reading this article on the Social Media Examiner Blog: 9 Ways to Enhance Your Facebook Fan Page | Social Media Examiner.You can apply a bit of HTML code to boost your Facebook page that adds tabs and boxes so you can add your own webpages, contests, flickr feed, etc. So much more than the basics!Ching Ya says rich content creates a memorable interface that gets people talking, lets a special announcement or contest... Read More
Surprising Statistics About Twitter in America from Social Media Today
Posted on May 7, 2010
A comprehensive survey (1,753 respondents) released today by Edison Research (a division of Arbitron), paints a fascinating picture of Twitter and its role in America’s social media ecosystem, reports Jason Baer on The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that Jason didn’t anticipate:1. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. (Note that the survey population was 12 and up, including a representative portion of seniors). Thus, we can safely assume that with the exception of Amish, prisoners, and sea creatures, the... Read More
Let Your Fans Shop Without Leaving Facebook
Posted on April 15, 2010
I'm fascinated by this recent INC magazine article about shopping via Facebook.Let's face it -- there are just so many ways a consumer can buy now but there are even more coming. It's easy to do when you know and trust the brand. So most designer's first steps is to get known and trusted. NOT TO SELL like Ron Popeil! Social networking is just that .... NETWORKING!As Michael Schector of Honora recently wrote on the GenNextJewelers blog: "The best – and most effective – social media programs aren’t based on promotions and message distribution. Instead, they revolve around removing friction and uncertainty for potential or current customers. It’s about marketing sideways, not marketing head-on."Social media is for engagement -- and of course, that hopefully leads to... Read More
Best Practices For Social Media: The Basics of Program Planning « The BrandBuilder Blog
Posted on October 13, 2009
One of the easiest to understand outlines of Social Media planning that I've found is by Olivier Blanchard. He succinctly outlines the four parts of the plan and even wiser, points out that all 4 roles may not be fulfilled by one staffer or outside consultant. You can use this article to think through your own plan and see if you need more help or just more organization to maximize your social media footprint.Best Practices For Social Media: The Basics of Program Planning « The BrandBuilder Blog. ... Read More
At Ben Bridge a “Girl” Becomes a Trust Agent
Posted on October 12, 2009
Are you wondering how you can get started with social marketing? Or how to do it well?Here's a quck blog post from Veronica Wei Sopher an employee at Ben Bridge who turned herself into @BenBridgeGirl a clever, engaging "trust agent" for her company who tiptoed carefully into cyberspace to become the voice of her company.   Her rationale? "Why am I doing all this? Because I’m a “trust agent” (hat tip to Chris Brogan and Julien Smith). I believe this is the next move that will truly set Ben Bridge Jeweler apart in customers’ eyes. So many people are ready to hear from and rally around Ben Bridge. Amazing things happen when a company begins speaking with a human voice instead of a corporate... Read More