Category >> Social Media

Have you heard of Coach's Poppy collection? Well, even if you weren't shopping for accessories you might run into the Poppy's like Dorothy came across that field full of them. Serendipitously, while web surfing some favorite blogs. When visitors land on fashion and design blog The Lil Bee, they'll notice something unusual reports Brian Morrissey on Adweek.com. In the upper left corner of the page sits a graphical rendering of poppy flowers sprouting across the page with the message "You've found a poppy" and invitation to "follow the poppy trail." The Lil Bee is one of hundreds of blogs that are part of a network stitched together this month in a social media campaign from fashion brand Coach. The bloggers have added a small... Read More

There will be consequences if you don't understand the rules and the stakes of Facebook Places. Love it or hate it, you'll need to understand it, says guru B. L. Ochman in her latest blog post.Individuals have to jump through hoops to opt out of Facebook's new Places feature, and companies better follow the complex rules to opt in.Places is NOT like Foursquare or other GPS services
, she points out.Sounds a lot like Foursquare, Gowalla, Yelp and Booyah - until you consider that Facebook user's typically provide far more personal details, including photos, videos, relationships, employment and educational data.Individuals need to change their privacy settings --again! --- to opt out of the tagging feature that lets friends tag you at a place (like the bar... Read More

Facebook fan pages number among the few social media channels that allow page customization for users, says Ching Ya, author of Social @ Blogging Tracker. She is a header designer and provides Facebook customization service for small businesses.Many people may be unaware of the advanced functionality FBML gives a fan page, she says and you can follow her advice by reading this article on the Social Media Examiner Blog: 9 Ways to Enhance Your Facebook Fan Page | Social Media Examiner.You can apply a bit of HTML code to boost your Facebook page that adds tabs and boxes so you can add your own webpages, contests, flickr feed, etc. So much more than the basics!Ching Ya says rich content creates a memorable interface that gets people talking, lets a special announcement or contest... Read More

A comprehensive survey (1,753 respondents) released today by Edison Research (a division of Arbitron), paints a fascinating picture of Twitter and its role in America’s social media ecosystem, reports Jason Baer on SocialMediaToday.com. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that Jason didn’t anticipate:1. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. (Note that the survey population was 12 and up, including a representative portion of seniors). Thus, we can safely assume that with the exception of Amish, prisoners, and sea creatures, the... Read More