Category >> Tech Tips

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Instagram Direct Launches; Will You Use it as a Prospecting Tool?
Posted on December 12, 2013
Today Instagram Direct launched; now you can send images directly to one person. How will we use that in business? I suppose we can use it to pitch editors and retailers since you can send it to folks who are not following you. I could see the potential for abuse there and the possibility for those key influencers to get turned off or leave Instagram altogether. But for those you have an existing relationship with you could use it to give them instant access to new designs, events, insider tips and tricks and even some jokes. It could build a relationship more now that you can directly communicate more. We'll have to wait and see, won't we? Here's the news from Insagram's blog announcement: There are, however, moments in our lives that we want to share, but that will be... Read More
MJSA's Secret Shop Weapons book
MJSA Publishes Book on Secret Shop Weapons
Posted on June 18, 2012
MJSA has published Secret Shop Weapons, a book that reveals the favorite shop tools of more than 30 jewelers and designers. The 160-page book. edited by one of our favorite dynamic duos designers Chris Ploof and Ann Cahoon,  features tools from the high-tech (lasers, CAD/CAM, laptops) to the traditional (gravers, hammers, saws). Jewelers and designers discuss why different tools are valuable, how they’re used and the breakthrough they’ve helped to achieve. “Secret shop tips” are also included in the book to help make jewelry-making and design easier. Step-by-step projects show several of the tools in action, and additional projects are available online on the MJSA website, accessible through a password provided in the book. The site features videos of the book’s... Read More
Need to Change Your Facebook Profile to a Business Page? Migrate it!
Posted on June 14, 2011
 Did you accidentally set your business Facebook page up as a personal page? What a hassle it is to create a new business page and then try to get all your personal page connections to “Like” your new page… right? Well, in April Facebook launched a page migration tool that allows you to transfer that personal page to a business page and automatically convert “friends” into “likes”. Cool. If you’re in that boat, just use the following link: https://www.facebook.com/pages/create.php?migrate   [thanks to our friends at FruchtmanMarketing for this tip!]   ... Read More
How does Facebook decide which 10 friends to display on your profile?
Posted on February 1, 2011
Have you ever wondered why 10 friends appear on your Facebook profile page, and how they are chosen? The list of 10 friends displayed changes slightly every time you visit your Facebook page. It appears random, but it isn't. Facebook says they use an algorithm that takes into account the people who interact most with you publicly. Things like posts they make on your wall, photos where both of you are tagged, events you both attend, comments on each others posts or photos, etc. Facebook does a remarkable job selecting 10 friends from your hundreds or thousands of friends...while keeping it fresh and interesting. Read on from Don Dodge's blog for insights on the Facebook voodoo!   via dondodge.typepad.com  ... Read More