Category >> Web/Tech

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Instagram Direct Launches; Will You Use it as a Prospecting Tool?
Posted on December 12, 2013
Today Instagram Direct launched; now you can send images directly to one person. How will we use that in business? I suppose we can use it to pitch editors and retailers since you can send it to folks who are not following you. I could see the potential for abuse there and the possibility for those key influencers to get turned off or leave Instagram altogether. But for those you have an existing relationship with you could use it to give them instant access to new designs, events, insider tips and tricks and even some jokes. It could build a relationship more now that you can directly communicate more. We'll have to wait and see, won't we? Here's the news from Insagram's blog announcement: There are, however, moments in our lives that we want to share, but that will be... Read More
Location-Based Networks Are Changing Fashion Marketing in 2010
Posted on October 12, 2010
Things are moving fast and many fashion houses are experimenting with new ways of reaching, and embracing, their customers.  Location-based networks like Foursquare and Gowalla have been used to launch new products, reward visitors and drive traffic to new stores. Facebook is popular for new launches as well as brand campaigns -- Marc Jacobs' new fragrance Bang got it's own facebook application and encouraged people to "bang" their friends to win prizes. Read more of these new tricks and tools on Mashable.com's blog post: How the Web Is Changing Fashion Marketing in 2010. ... Read More
Facebook, Twitter boost online sales
Posted on December 9, 2009
Social media is starting to make inroads in business. So glad to hear some stats that back up the feeling we who have embraced the digital phenomenon have experienced.I've discovered a lot of new things via other people's posts. The ultimate tell-a-friend network really works. I trust my friends -- I even trust the friends of my friends.This holiday season is the first chance for most retailers to test the selling power of Facebook and Twitter, and one early survey shows the strategy is working, reports the San Francisco Chronicle.A survey conducted Friday through Monday showed that 28 percent of shoppers who have started buying gifts were influenced by social media, according to a report from the research firm comScore Inc. of Reston, Va.Read more:  Facebook, Twitter... Read More
Twitip.com – Twitter Tips By Seasoned Twitter Users To Help You Get Started
Posted on November 15, 2009
Tim Lenahan of Makeuseof.com points out some great content on a favorite website of  mine, too, Twitip.com. Where you can learn all things twitter."I remember when I started learning how to Twitter.  My first reaction was “What in the world is the use of this waste of time?”  Twitter was confusing, a waste of time, and without a point.  It wasn’t until I decided I was going to finally sit down and figure it out that I actually began to “get it,” wrote Tim. "The point is, Twitter can be quite the tool to get your proverbial head around.  When things are tough, it’s nice to have a little help.  It’s for that reason that a blog like Twitip.com comes in handy.  Twitip.com shares tips about how to Twitter.  In fact, that’s... Read More
Forrester Expecting Online Holiday Sales to Increase 8%
Posted on November 6, 2009
While overall retail sales are expected to remain flat or down slightly this holiday shopping season, Forrester Research predicts online retail sales in the U.S. will reach $44.7 billion. That’s an 8% increase over the 2008 holiday shopping season, reports MultichannelMerchant.com.Forrester defines the holiday shopping season as the months of November and December.“Despite the lingering effects of the recession, the online space remains the retail industry’s growth engine,” Sucharita Mulpuru, vice president/principal analyst for Forrester Research, said in a release. “What’s different this holiday from past years is that online retailers will manage to the bottom line, which will change some of the tactics they have employed in the past.”According to the new... Read More
15 Reasons Why Consumers Will Leave Your eCommerce Site
Posted on November 5, 2009
How often do you visit a website and find something cute or useful you'd like to buy? And after some clicking you change your mind?Ever wonder what you (or your web designer) did on your site that has people not go all the way?Here's a great checklist of reasons why folks do not complete their buying process; from odd linguistics to complicated systems there's a lot of ways to turn off someone who finds something they like on your site.http://www.practicalecommerce.com/articles/1350-Conversion-15-Reasons-Why-Consumers-Will-Leave-Your-eCommerce-Site. ... Read More
The Science of Retweets on Twitter | Brian Solis – PR 2.0
Posted on October 23, 2009
I gotta say, I love the retweet. It gives me the chance to share some bon mot or great article with one click. I love that!Are you following me on twitter? Just click here: http://twitter.com/JewelryBizGuruHere's what I retweeted today:One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content. According to Dan, retweets also serve as the foundation for assessing the qualities of viral content, “You don’t spread ideas just because they are “good;” you spread them because of some other trigger or set of triggers has been pulled in your brain. We can now compare millions... Read More
Everyone’s Doing It: Brands Take on Social Media – Media News – WWD.com
Posted on September 30, 2009
For fashion companies, 2009 is turning out to be the year of social media. "Once reluctant to cede control, brands and retailers from low to high are embracing social media and using it to boost sales and brand awareness. Having a presence on the top five social sites — Twitter, Facebook, MySpace, Flickr and YouTube — is de rigueur. The top luxury fashion brands on Facebook in terms of fans are Gucci, Chanel, Dolce & Gabbana, Ralph Lauren, Coach and Prada (although the Prada page is an unofficial one), according to New York University professor of marketing and Red Envelope founder Scott Galloway. Luxury fashion brands with the most Twitter followers are Vuitton, Tory Burch, Yves Saint Laurent and Christian Dior."read more:  Everyone's Doing It: Brands Take on... Read More
Social media policies from 80+ organizations — craft yours after reading theirs
Posted on September 20, 2009
Have you thought about what's ok and what's not for your employees to say about you/your company on twitter, facebook, et al? Think they're NOT talking about you?Read other's policies on Mashable.com and then come up with your own:One of the key challenges for modern organizations is to define a social media policy. What’s acceptable? What isn’t? And how should you go about creating such a document for your workplace?read rest of article ... Read More
Jewelers Should Be Efficient With Your Social Networking
Posted on September 16, 2009
  Budget your time wisely -- or risk being ruled by the internet, says Starr Hall, author of Get Connected: The Social Networking Toolkit for Business, available from Entrepreneur Press. In a recent Entrepreneur.com article Hall advises using third party "helper" programs to manage your various social media sites.  For instance, Tweetdeck helps you tie your Twitter updates with your Facebook updates. And Facebook has a little application called Networkedblogs that lets you pull your blog entries into your Facebook page.  Since you need to use more than one social medium -- but NOT that many more, please! -- these helpers are a great timesaver. And just to remind folks we advise that a blog,  Facebook and Twitter are the only ones you... Read More
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