For fashion companies, 2009 is turning out to be the year of social media.
reluctant to cede control, brands and retailers from low to high are
embracing social media and using it to boost sales and brand awareness.
Having a presence on the top five social sites — Twitter, Facebook,
MySpace, Flickr and YouTube — is de rigueur. The top luxury fashion
brands on Facebook in terms of fans are Gucci, Chanel, Dolce &
Gabbana, Ralph Lauren, Coach and Prada (although the Prada page is an
unofficial one), according to New York University professor of
marketing and Red Envelope founder Scott Galloway. Luxury fashion
brands with the most Twitter followers are Vuitton, Tory Burch, Yves
Saint Laurent and Christian Dior.”