How the Red Carpet Jewelry Game is Played

Posted on September 27, 2008

Okay….. here’s my last red carpet post for the week:

"Admit
it; hardly anyone watches the Oscars or the Emmys to see the awards
being doled out (Best Lighting anyone?). No, we mostly watch because we
love to see the pre-show action on the red carpet. While the viewers
tune in for the entertainment value, for many companies, the red carpet
can translate into lots of greenbacks.
A
celebrity who wears their product, and who gets a close up on E!, an
interview with Joan or a write-up in the papers the following day can
be worth millions to a firm. But just how do these products end up
adorning the necks, arms and ears of the stars – and is it all it’s
cracked up to be? IDEX Magazine Editor-in-Chief Danielle Max talks to three experts about the big name game."

Read full article on IDEX Magazine’s website.

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