Location-Based Networks Are Changing Fashion Marketing in 2010

Posted on October 12, 2010

Things are moving fast and many fashion houses are experimenting with new ways of reaching, and embracing, their customers.

┬áLocation-based networks like Foursquare and Gowalla have been used to launch new products, reward visitors and drive traffic to new stores. Facebook is popular for new launches as well as brand campaigns — Marc Jacobs’ new fragrance Bang got it’s own facebook application and encouraged people to “bang” their friends to win prizes.

Read more of these new tricks and tools on Mashable.com’s blog post: How the Web Is Changing Fashion Marketing in 2010.

Screen shot 2010-10-12 at 12.17.03 AM

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