Ready for the Windy City?
April 16 -19th — Join me for several days of seminars, one-on-one consults and lots of networking
I’ll be in Chicago for the Smart Show and have added several other events so I can work with you. I hope you’ll join me if you’re in the Windy City any time from Thursday through Monday.
List of Events:
- 4/16 @ 10am One-on-One Consults to be booked
- 4/16 @ 1pm Tips & Tricks Marketing Seminar for Designers*
- 4/16 @ 6pm Insights Into the Designer World & WJA Networking presentation**
- 4/17 @ 11am One-on-One Consults to be booked
- 4/17 @ 2:30 Smart Show: Using Customer Types to Sell More Jewelry
- 4/17 @ 5pm Cocktails @ Riva Crab House (until 7:00)
- 4/18 – 20 All day at Smart Show in my Customer Types Station
**On Thursday, April 16 at 6pm WJA Midwest will host my presentation “Insights into the Designer World” — a visual tour of the designers who are adding “new” to the conversation of contemporary jewelry as well as the new looks, elements and inspirations making a difference at retail today.
I will talk about the key differentiators that show how designers lead the industry and why people are currently buying designer jewelry and how you can use this knowledge in your own business whether you are a designer or a retailer. The take-away will be a better understanding of today’s trends and trendsetters and how they can have a positive impact on your business.
Everyone is welcome — visit WJAwebsite to reserve a seat.
*Also, during my trip I will be hosting a three-hour “Marketing Tips, Tricks and Secrets to Promoting Your Jewelry to The Press and Retailers” workshop. It will be very intimate and hands-on.
I will cover what designers are creating these days, what systems and tools they’re using and how you can create your own marketing calendar to make sure you do the right thing at the right time and promote yourself to the right people. I’ll break it all down, demystify the tools and processes so you can promote yourself faster, easier and more effectively than ever.You’ll get a full three hours worth of insight.
This will be held at 1pm at the Mallers Building, 5 South Wabash, 18th Fl, Chicago on Thursday, April 16th. I’m limiting the number of spaces so that everyone gets a chance to get a lot of personalized attention. $75 per person ($50 for members of WJA or my JRB Inner Circle). Register here: http://bit.ly/guruChicago
While I’m in Chicago I’m also offering a limited number of one-on-one consultations with designers — at a specially discounted event rate! – with a further discount for members of my Inner Circle or WJA. Reserve your spot here and then we’ll set up a time that works for us both.
At the Smart Show my INDESIGN’s Customer Types column is coming to life! Jewelry will be selected from exhibitors in the INDESIGN Pavilion and INDESIGN Studio and exhibited right inside the front entrance. I’ll be there often to discuss the types and how you can profit from them in your store.
My Customer Types Education Session is on Friday, 4/17 at 2:30 — it’s free to all registered retailers. We are going to have some fun here!
And lastly, if you’re in town stop by Riva Crabhouse on the Navy Pier for casual cocktails and hors d’oeuvres with the Women’s Jewelry Association’s Midwest Chapter, GenNext, and the Young Jewelers Association – Friday, April 17th, 5 – 7pm. This event is free, RSVP appreciated – Click here.