Despite a struggling economy throughout most of this year, the
majority of online retailers continue to be cautiously optimistic about
how their businesses will perform during the next 12 months, according
to a Shop.org annual survey.
A total of 72 percent of online retailers believe that the online
channel is better suited to withstand an economic slowdown than offline
channels, according to The State of Retailing Online 2008:
Profitability, Economy, and Multichannel Report.
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