It's all the rage and it seems no one will be left behind in the flash sale phenomenon.
Neiman Marcus has added a flash sale -- called Midday Dash -- to it's retail mix via eblasts to loyal customers and available for just a few short hours.
Read my recent blog post on the whole phenomenon if you want to see and understand all the players:
LuxuryDaily.com reports:
In the future, flash sales and email promotions to dedicated shoppers will likely become a staple of luxury brands online, because of their need to make shopping entertaining. Efforts such as Neiman Marcus’ sale on Friday are an attempt at innovation and a way to generate excitement.
“This is eBay-ing it, if you will, and a lot of brands have adopted it online,” Mr. Pedraza, CEO of Luxury... Read More
flash sales
[warning! this is a LONG post but it contains a ton of info and links]
I just have to ask -- does anyone pay full retail anymore?
I'm a long time discount hunter; I've stood in line for NYC sample sales, regularly visit TJMaxx/Daffy's/Century 21 and once endured a dozen cab rides around Hong Kong and Kowloon just to visit each Donna Karan factory outlet when I heard there was more than one!
But I schlepp no longer, of course, now that I've got an internet connection.
First there was searching designer labels on ebay. Then the odd discount code and web-only sales. And then in Nov. 2007 Gilt.com was born. Credited with being the first members-only online sample sale (or Flash Sale) site --- it was modeled after the French site Vente-Privee.com -- within... Read More
