web sales

It's all the rage and it seems no one will be left behind in the flash sale phenomenon. Neiman Marcus has added a flash sale -- called Midday Dash -- to it's retail mix via eblasts to loyal customers and available for just a few short hours. Read my recent blog post on the whole phenomenon if you want to see and understand all the players: LuxuryDaily.com reports: In the future, flash sales and email promotions to dedicated shoppers will likely become a staple of luxury brands online, because of their need to make shopping entertaining. Efforts such as Neiman Marcus’ sale on Friday are an attempt at innovation and a way to generate excitement. “This is eBay-ing it, if you will, and a lot of brands have adopted it online,” Mr. Pedraza, CEO of Luxury... Read More