web sales

Neiman Marcus adds flash sales
Posted on October 13, 2010
It's all the rage and it seems no one will be left behind in the flash sale phenomenon. Neiman Marcus has added a flash sale -- called Midday Dash -- to it's retail mix via eblasts to loyal customers and available for just a few short hours. Read my recent blog post on the whole phenomenon if you want to see and understand all the players: LuxuryDaily.com reports: In the future, flash sales and email promotions to dedicated shoppers will likely become a staple of luxury brands online, because of their need to make shopping entertaining. Efforts such as Neiman Marcus’ sale on Friday are an attempt at innovation and a way to generate excitement. “This is eBay-ing it, if you will, and a lot of brands have adopted it online,” Mr. Pedraza, CEO of Luxury... Read More