The Science of Retweets on Twitter | Brian Solis – PR 2.0

Posted on October 23, 2009

I gotta say, I love the retweet. It gives me the chance to share some bon mot or great article with one click. I love that!

Are you following me on twitter? Just click here:

Here’s what I retweeted today:

One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content. According to Dan, retweets also serve as the foundation for assessing the qualities of viral content, “You don’t spread ideas just because they are “good;” you spread them because of some other trigger or set of triggers has been pulled in your brain. We can now compare millions of viral ideas to uncover the building blocks of contagiousness.”
The Science of Retweets on Twitter | Brian Solis – PR 2.0.

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1 One Comment

  1. I had the pleasure of meeting Brian and hearing him speak up at #ims09. The man was shockingly bright and manages to offer tons of information while still remaining interesting.
    Have you checked out his post on the Social Compass yet? Interesting stuff.
    His book is next up on my list and I cannot wait to dive into it.

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