TOWN & COUNTRY has a new look

Posted on December 6, 2009

TOWN & COUNTRY* has a new look,says the magazine industry blogger Meg Weaver on her weekly enewsletter.

"Starting with the January issue, to shore up their sagging ad pages – 45% year-to-date, they are still going after the woman in her 40s, "but she acts younger and dresses in a youthful way," said editor-in-chief Pamela Fiori. 

Inside the magazine, Fiori plans on running more provocative travel pieces (the January issue has a story on Marrakech) and first-person accounts of navigating difficult times in personal and professional relationships.  "The magazine is evolving from old money and moving toward new money," said Fiori.  "These women are totally unafraid of change and what's coming next.  And she's not just a White Anglo Saxon Protestant."  On the publishing end, vice president and publisher Jim Taylor said his job as a luxury marketer is to provide "permission" for shoppers to visit a store again and again.  "We are inviting our readers to special events, giving them exclusive access to such things as designers, fine wines, personal shoppers and private appointments and jewelry."  Or as one of Meg's staffers at the Wooden Horse Magazine News expressed it: "Translation?  Younger, sexier models, more sex in the text, and editorial aimed at women in their 40s who are rich enough to act like they are still in their 20s with a trust fund."…

Picture 4

« Previous Post | Next Post »

Leave a Reply